Ksenia Denisova Ksenia Denisova

The Backpack: Issue #21

In this issue: The Merch Multiverse (Behind the Branding!); Vibe Check: My Muy Bonito Guayabera; Trends alert: Creator-Driven Merch; skuconX is Selling Out Fast!; Neuromarketing Makes My Brain Hurt

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #20

In this issue: The Astonishing Growth of Delegate CX; $70k Grizzly Merch & Zac Efron; A Few Short But Important Lessons via TikTok; skuconX is Live!; YETI’s Environmental Mic Drop; Customize to Strategize!

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #19

In this issue: commonsku Brings on Investment Partner; Merch Boosts Music Sales to #1; Meme Merch Drives Pres Campaign Traffic; Grow Your Team with Global Talent; Stop, Just Stop

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #18

In this issue: [Brand] Fuel for Good!; The Politics of Power Merch; Merch Vids: Up-and-coming Trend; How to Work with (Almost) Anyone; The First AI Merch Experience?; DCX x commonsku

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #17

In this issue: Your Barbie Guide to Sourcing Pink Merch; Give a Cluck & Ice Cream [Merch] Throwdown; Bucket Hats vs. Baseball Caps!; My Kinda Town, Chicago Is; What’s Sonic Branding?

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #16

In this issue: Brand EQ Drives Sales; Bear Wanders into DC, Gets T-Shirt; Moonshoes? Birth Certificates for Shirts?; My Kinda Town, Chicago Is; Looming Shadow on the Supply Chain

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #15

In this issue: Big Slick’s Big Merch Energy; Makin' an (un)splash!; Nascar’s Good Merch Vibes; Made in the USA Def on the Rebound!; The New Manifesto for Teams; The AI Easy Explainer

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #14

In this issue: Swag vs. Merch; Makin' an (un)splash!; From NBA Dreams to Merch DreasNascar’s Good Merch Vibes; Made in the USA Def on the Rebound!; The AI Easy Explainer; The New Manifesto for Teams

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #13

In this issue: Obsessed with Original Faves; Makin' an (un)splash!; Is your client rainbow washing?; AI: What’s trending actually helpful; Seth Godin exclusive drop; Trends Watch Webinar (Featuring Melissa McCauley / Numo); *Blushes* - GCTWFL

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #12

In this issue: What Top Merch CEO’s Think; FastCo, Still Takin’ Swings at Swag; Merchella!; Big brands, Merch, & Love; An Exclusive Seth Godin Book Drop!

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #11

In this issue: Client Loyalty Love That Lasts; To Swag or Not to Swag?; Merch a Burnin’! + Stealthy Swag; UPS: Indisputable merch pros; Inspo for Eco!; Pssst. We have a secret. High-profile guest alert.

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #10

In this issue: Google’s Doom Clock on Your Website; Waystar | Royco Killin’ it With Merch; A 401 Lesson for Brand Collabs; “Certified merch chaos”; How the Hottest Brands in Promo Differ; Shoe Dog

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #9

In this issue: The Biggest Gathering of Promo Tech 🤓’s Ever; Promo Impacted by SVB Crisis; Are Your Merch Collections Size-Inclusive?; Imprint Engine’s Bold Brand Strategy; Master CSKU @ CSU; Shoe Dog

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #8

In this issue: Curiosity Killed the Promo Cat; The Oscars: How Swag Sways the Votes; AI + Merch? It’s Coming; China is Now Manufacturing in Mexico; Wait, wait – Workplace Conflict is Good?; This Is Not a T-Shirt

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #7

In this issue: The Promo 2.0 Problem; Whataburger or In-and-Out?; Subtle Swag + Coded Merch; The 90-Day Sprint; Saddle Up skucampers, We’re Kicking It In Austin!; This Is Not a T-Shirt

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #6

In this issue: Welcome to the Promo Multiverse; The Real Pros at the Superbowl; “Don’t Knock It Til You’ve Fried It!”; CRO Secrets and Real-Time Growth; Camp with us!

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #5

In this issue: Swimming with the Sharks; Vice’s New Bad Habit; Gen-Z’s Merch Obsession; The Tipping Point, Fab Brands, CSU’s New Digs; Camp with us!

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #4

In this issue: Will ChatGPT Disrupt Promo?; Critical Changes for Your Bold Future; Rapid Response Koozies, Rachel Comey, and Ye Ole’ Pinterest; Done Beats Better, PCNA’s ePO Power, Tips for Teams; Your 2023 (Virtual) Firestarter + Viva Las Vegas Baby

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #3

In this issue: Recession-Smession; Behind the Branding: skucon 2023; What’s happening in the World (Cup!); Santa, swag.com, & small-scale storytelling; Inspo + Insight = Action (Your 2023 Firestarter!)

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #2

In this issue: The Future of Marketing means you; Branded merch saves the [music] world; When ripples become waves

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