Episode 194: Media Convergence with Chip, Sean, and Mike from Promo Marketing
Today on skucast, we’re joined by the Promo Marketing team: Mike Bloom (Publisher/Brand Director), Sean Norris (Editor-in-Chief), Chip Danby (Executive VP).
Promo Marketing and their parent company NAPCO Media are at an interesting cross-section of makers, manufacturers, distributors (and more), involving all types of media. Moreover, they, like us, keep an eye on trends happening in the industry, plus, they have a keen eye for consumer trends as well.
Today we talk about:
Cross channel selling
The evolution of the distributor from sourcing house to strategist
What’s happened (positively) in major media outlets when it comes to the perspective of promotional products
And more!
Join us for a rich episode full of insight on how to capitalize on the growing trend of converging media!