Episode 270: How Promo Pros Get Unstuck with Debbie Grishman
When over 20 of the industry’s leading distributors (and commonsku customers) gathered at our first CEO Summit in Toronto, we talked about how leaders (and subsequently businesses) get unstuck.
Unanimously, across the room, everyone agreed: at some point in your professional journey, you’re going to need an outside opinion to help you. Whether that outside opinion takes the shape of a consultant, a CEO advisory board, a coach, or a CEO group, one thing is clear: The leader you are today is not the leader you need to be tomorrow.
Enter: perspective.
Debbie Grishman founded Cowdin Collaborative to help leaders get unstuck. Think of Debbie as a Peloton instructor for your career or a fiercely intelligent counselor for your business, she has nothing but your best interests at heart, she’s an intense listener and coach, and she has only one ambition: to help you discover roadblocks and realize a better (or maybe clearer and less confused) version of yourself. Debbie should know.
As a former advisor to TwelveNYC, one of the most creative leaders in the industry, she’s uniquely qualified to help promo pros identify that something and get unstuck. And before her work with Twelve, Debbie was with AmEx, and was a television producer for HBO, ESPN, ABC, and Martha Stewart, a high-stress environment that makes her the perfect ally in our high-pressure deadline business.
Today we talk about the framework she’s created to help leaders identify where they need help, because it’s not always so apparent. Plus, why it might be even more important to not have a critical and obvious problem at all, what Debbie called the “yes, and” opportunity for leaders.