Episode 276: How “Brand EQ” Drives Smarter Sales (A Chat with Touchstone's Andrea Stoll)
Andrea Stoll is a brand fanatic. A graduate from one of the most prestigious business schools in the world, Babson, with an MBA in entrepreneurship and entrepreneurial studies… she’s a veteran of brand experience through her work with some of the greatest brands in the world, including Nike, Vans, Reebok, and Converse — and today, she advises clients and serves as director of brand engagement for Touchstone.
Touchstone is one of the top distributors in this multi-billion dollar industry; they are a commonsku customer and are led by founder and CEO Derek Block who, BTW, will be speaking at our skucamp event in Austin in September. If you are not following what Touchstone is up to, you are missing out on some of the most innovative thinking happening in the industry.
Today, we talk with Andrea about her role as Brand Engagement Dir and her work with clients, and we talk about the Touchstone’s BrandEQ system, their signature methodology they use with clients to create aspirational branded merch experiences.