Episode 291: Targeting the Perfect Client with Kirby Hasseman
No matter who you are, no matter what size of business you run, whether you are a $2 million per-year business or a $200 million, your target audience or perfect client fit changes as you grow. Adapting to those changes effectively is a practiced discipline.
Today on the skucast, we’re joined by Kirby Hasseman, whom some of you know as the CEO of Hasseman Marketing & Communications, a full service marketing company and promo distributor. Kirby has also served on the board of PromoKitchen and in addition to the podcast show PromoUp Front, Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country and publishes Monday Minute, a weekly short video series on personal development.
Kirby has published five books and today we’re talking about his most recent book, Hit The TARGET, a story about marketing, business, and life. We chat with Kirby about a few topics, how to attract the perfect customer, reaching across platforms, and tracking the right kinds of activities to fuel growth!