Episode 66: The Rise of the Progressive Distributors

What do you aspire to?How do you separate yourself from the competition in a way that ignites the imagination of all of your stakeholders: clients, employees, suppliers, and community?

In today’s episode, commonsku’s Chief Platform Officer, Mark Graham and I sit down and discuss a shift that has happened in the marketplace over the past ten or fifteen years: the rise of the progressive distributor.

These are distributors whose go-to-market strategy reflects an agency focus and their clients value their ingenuity, their imaginative campaigns, and their sophisticated and their respectful approach to the promotional products medium as something more than just an advertising vehicle but also as a form of identity. They not only inspire their clients with captivating projects but they aspire to something greater, doing purpose-driven work that brings meaning to their lives and amplifies the value of what we do.

Join Mark and I as we discuss the rise of this new class of distributor, the impact they are having on the market plus, the lessons to be learned as we build our own imaginative brands.