Episode 67: The Future of B2B E-Commerce

E-commerce is now over twenty years old.

Amazon has been in business for 23 years.

In the early days, many of us in the industry panicked because of the e-commerce revolution, and now, 20 years later, it has not put a dent in the business like we thought it would, though it has changed buyers' expectations.

In this episode, commonsku's Chief Platform Officer, Mark Graham, and I explore what the future of B2B e-commerce could look like. We share our failures at trying to build our own e-commerce solutions and walk through what the buyer’s experience could be if we simply challenged our conventional views of e-commerce and re-imagined the buyer’s journey.

Join us as we debunk some sacred views of e-commerce and think through the lens of customer experience rather than product transactions.