Joelly Goodson (AKA the Branding Badass) is an award-winning Branding Expert who’s passionate about helping her clients create brand awareness to increase profit. She is a Sr. Account Manager at Genumark, one of North America’s leading promotional products distributors.

Josh Ellis joined PPAI (Promotional Products Association International) in December as the new publisher and editor-in-chief for PPB magazine and the Association’s various digital and print publications.

On this episode of skucast, we sit down with Stan Phelps and Roger Burnett co-authors of the new book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact.

On Tuesday, September 1, 2020, we hosted our first-ever live skucast episode! This skucast Live offered attendees the opportunity to peek behind the curtain and discover how Jason Lucash and the HPG team developed the Batch & Bodega concept.

We sat down with Simon Polet, half of the dynamic duo that make up the Brussells-based company Merchery, who launched their new business in the middle of a pandemic.

Safety, security, comfort, and expertise are traits they will value exponentially in the upcoming months and years. It’s a fast 15-min informative episode and Rosanne Webster breaks down how to make the vetting process simpler.

Joel Antymniuk is the owner of Motif Marketing located in Saskatoon. Growing up, he always possessed an entrepreneurial spirit, before taking the leap to start MOTIF in 2016, Joel worked in the industry for six years.

Today, Mark Graham, commonsku’s President and Chief brand officer, and Bobby Lehew, commonsku’s Chief Content Officer explore the choice to innovate, even during hard times.

We talk with Joe Zangrili and Lucas Guariglia of Rowboat Creative about how they are using merch and e-commerce to give back, forge new relationships while keeping their dream alive.

We chat with Tom Rector of Screenbroidery about some of the new initiatives and campaigns that he and his team are working on, plus how to stay motivated and positive.

skucast is celebrating its fourth anniversary! To celebrate, we’re recapping our favorite episodes and sharing highlights from our guests.

In this #skucast we’re joined by Claudia St. John, skucamp keynote, to discuss how we ensure we are building the absolute best teams, how to hire better, onboard better, retain and motivate better, and much more!

Today on #skucast, we sit down with Jamie Mair, founder of Swervepoint, to talk about the decade ahead from the distributor’s perspective.

In this episode, we’re looking at the decade ahead through the lens of the supplier and are joined by David Nicholson, the President of PNCA, and Jonathan Isaacson, President, and CEO of The Gem Group, the parent company of Gemline.

We’re chatting about practical tactics and life-hacks to achieve your vision for personal and business success. Our guest is Kirby Hasseman who just released his new book titled, The Give First Economy and How to Succeed in it.

Ben Adams with Advoc8 joins this episode of #skucast to discuss the alchemy of brand positioning and focus that has produced such fast-growth, his favorite projects, and much more!

Last week, the news hit the industry that Genumark acquired RIGHTSLEEVE. Today on skucast we're joined by co-founders Mark and Catherine Graham for an interview on their experience and the lessons learned.

In today’s episode of #skucast, join us as we explore an article that highlights how we sell, how we market our businesses, and how we inspire our customers.

Investing in your marketing strategy can play a significant role in increasing your company’s revenue, elevating your brand, and building your company’s equity value.

In today’s episode, Mark Graham, commonsku’s co-founder and chief platform officer, chats with Jeremy Lott, President of SanMar, about the ins and outs of running a successful family business.