Behind the Branding: skucon 2023

skucon is one of the most anticipated events for the entire skummunity to kick start the new year. It's an amazing opportunity to facilitate important conversations between industry leaders, collaborate, and celebrate our achievements in creative marketing and merchandise.

The commonsku team pays close attention to every detail of this event, branding being one area we're especially proud of. Getting the branding just right, and creating a memorable event, is something that every company strives to achieve.

Today, we are giving you a sneak peek into the skucon 2023 and skucon 2023 Virtual branding, and how we've approached it this year. Let's dive in!

In 2023, we are returning to the Keep Memory Alive Center (also known as KMA) in Las Vegas. The building was designed by world-renowned architect, Frank Gehry and stands out as one of the most unusual structures in downtown Las Vegas. We like unique and unusual things at commonsku which is one of the main reasons we picked this as the home for skucon 2023.

This will be the third time we have hosted skucon in this beautiful building.

The iconic shape of the venue itself - wave-like forms - served as the main source of inspiration for this year's design elements, including the logo, patterns, and other graphical elements.

This year skucon will be held both in-person and virtually - on different dates, and with a slightly different program outline. Another creative branding decision of skucon 2023 is an inverted color scheme. skucon 2023 Virtual is yellow with a blue logo while skucon 2023 In-Person is navy blue with a yellow logo.

Navy blue represents loyalty and friendship, while yellow represents optimism and happiness. These two qualities are at the core of the skummunity, and help make it so memorable!

The result was the unique branding. We can't wait to see you all there in just a few months, on Sunday, January 8, 2023.

While the in-person event may be sold out, you can still preserve your spot for skucon 2023 Virtual on Thursday, January 19th From 1:00 - 5:30 PM ET.

While the details of our skucon 2023 in-person gift collection are a closely guarded secret,  We are excited to share our limited edition skucon Virtual gift packs courtesy of HPG. All attendees of skucon Virtual who register before December 16, 2022 will be entered into a draw to win their own kit!

Do you have a project you’re proud of and want to be featured on “Behind the Branding”? Reach out today! news@commonsku.com