Sometimes it’s hard to tell when an anti-merch article is a pure media play or a conscientious examination because they all sound the same (“stop spending money on useless swag”). Again, we all agree. Even our industry agrees: stop spending money on useless swag.

commonsku Collections is where browsing transitions seamlessly into action. Imagine having access to a virtual treasure trove of curated catalogs, assembled by some of the most proactive suppliers on commonsku. These interactive collections are offering a glimpse into the latest and most coveted products shaping the industry landscape.

As our company has grown and evolved, so too has our brand, adapting to better represent our mission, values, and the dynamic industry we serve. Today, we're excited to unveil our latest chapter, the commonsku Brand Refresh, which encapsulates our dedication to staying at the forefront of innovation and technology.

These five distributors elevated their creative approaches using commonsku Shops, enabling them to stand out in a highly competitive market.

This year is the 10th skucon, dubbed skuconX. This is a chance to look back on how far we've come and look forward to where we're going. Join us at skuconX, where we'll celebrate and innovate like never before.

A vibrant and powerful color has taken center stage – pink! With the highly anticipated Barbie movie captivating audiences worldwide, pink has emerged as a dominant color trend, not only influencing the world of fashion and lifestyle but also leaving its mark on branding and promotional products.

In today's competitive business environment, distributors are constantly seeking ways to streamline their processes, improve efficiency, and deliver exceptional customer experiences. One powerful tool that has revolutionized their approach is commonsku Portals. These portals provide a dynamic platform for distributors to showcase their products, engage with clients, and streamline operations.

We'll take you behind the scenes as we reveal the creative process that shaped the commonsku Ambassador program's unique identity. Join us as we delve into the brainstorming, color selection, and visual elements that represent the values and vision of commonsku.

The sports industry has long been a pillar of entertainment, and with it comes a significant aspect of the promotional industry: sports swag.

Distributors and suppliers are doing their best to reduce the environmental impact, as they realize how the importance of being eco-friendly. Making sustainability a priority is equally important for the reputation of any company as it is for the environment.

What's one of the first things you grab when heading out? Your bag! You fill it with keys, snacks, books... all your essential items. Your bag is vital for any successful journey. 

Back in the day, people crafted simple pouches and satchels from materials like leather, cloth, and other fibers. These eventually evolved into the versatile and fashionable tote bags we all love today.

Get ready, skummunity! skucamp 2023 is coming to Austin, Texas, and we couldn't be more excited. Not only will it be a chance to learn from promotional product industry leaders and connect with your fellows, but it's also an opportunity to experience Austin’s vibrant culture and energy. In this article, we'll take a behind-the-scenes look at the branding strategy and design of skucamp 2023 in Austin, Texas.

Have you ever worn a t-shirt or put a bumper sticker on your car to show your support for a favorite brand or cause? That's the power of merch! It's a simple but mighty tool that helps bring people together and create a sense of community. 

Branding is a way of telling the world who you are and what you stand for. But a brand is more than just your logo and slogan; it's everything from your online presence to the color of your office walls.

Christmas is coming! Yes, we all know that by now. This time of the year is great for brands to connect with their consumers - whether through holiday-themed social media content or special offers during the Christmas season.

Getting the branding just right, and creating a memorable event, is something that every company strives to achieve. Today, we are giving you a sneak peek into the skucon 2023 and skucon 2023 Virtual branding, and how we've approached it this year.

During the holiday season, shops are a great way to generate additional sales and engage your customers through a great e-commerce experience! commonsku Shops can be created in as little as 5-minutes, and provide a seamless, quick-ordering solution for your clients’ needs.

Welcome to a new series where we will be discussing the history of merch! We will bring to your attention some of the most iconic and memorable merch campaigns in history, and hopefully, inspire you to develop your own signature merchandise!

Choosing the right branding and colors for an event or a project is essential to creating a positive and lasting impression. We’ll be exploring this in our new series, Behind the Branding.

This month, we’ll be talking about designer merchandise – one of the most exciting things happening in the promo world right now. This is a trend that has been on the rise in recent years as consumers seek unique and high-quality products.