Behind the Branding: skucamp 2023

Get ready, skummunity! skucamp 2023 is coming to Austin, Texas, and we couldn't be more excited. Not only will it be a chance to learn from promotional product industry leaders and connect with your peers, but it's also an opportunity to experience Austin’s vibrant culture and energy. In this article, we'll take a behind-the-scenes look at the branding strategy and design of skucamp 2023 in Austin, Texas.

Branding is like the secret sauce of any awesome event - it's what makes it stand out from the crowd and stick in your memory long after it's over. Whether it's the logo, the colors, the messaging, or the swag, the right branding strategy can turn a good event into an unforgettable experience. It's all about creating a vibe that attendees can connect with and that reflects the values and personality of the event. So let's dive into how branding is going to make skucamp 2023 in Austin, Texas, the event of the year!

Branding Inspiration from the City of Austin

Let's talk about the details of how we came up with the awesome branding for skucamp 2023! We wanted to capture the funky vibes of the City of Austin, so we took inspiration from the city itself.

We went all-in on the "Keep Austin Weird" motto and incorporated bold and swirly shapes that you can find on murals all over the city. 

Austin-Inspired Branding for skucamp 2023

We conducted a word association exercise with our internal marketing team to get the brainstorming started. It was a simple prompt - "What comes to mind when you think of Austin?" - that paid incredible dividends. This collaboration was the perfect kickoff for an event all about working together. 

“The first image that comes to mind immediately is this mural that looks like a postcard. I think this is really ‘young Austin’ and reminds me a lot of the colorful, Keep Austin Weird, mindset.”

This quote really got us going. When the exercise was said and done, our talented designer Lucia had all she needed and worked her magic to create the branding for skucamp 2023!

The Power of Color in Branding

When it comes to branding, color can play a big role in how an event is perceived. Orange is all about being creative, energetic, and enthusiastic - which is perfect for an event that's all about promoting creativity and collaboration. Blue, on the other hand, represents modernity, trustworthiness, and reliability - which are all important qualities when it comes to organizing an event that attendees can count on. We also added some complementary colors to really make things pop. And of course, we couldn't resist adding the iconic Austin skyline to our branding and website!

Join Us for an Epic Time at skucamp 2023!

We poured our hearts and souls into creating this awesome branding, and we can't wait to show it off! Don't wait too long to get your tickets because they sell out fast. Reserve your spot now! Trust us, you won't want to be the one left out of the fun. And let's not forget about the swag - as a promotional product software, we're pulling out all the stops to make sure it's on point!

Get ready for an amazing time filled with learning crucial (and timely!) topics and good vibes. We'll see you there!

Do you have a project you’re proud of and want to be featured on “Behind the Branding”? Reach out today! news@commonsku.com