Trend Watch: Keep on Truckin’ with Trucker Hats!
Welcome to a new series covering all things trends, and how these trends impact the world of promotional products. Once a month, we’ll deep-dive into a current trend, share examples from the retail space, and inspire you to create beautiful merch for your next project!
Summer is finally here and with the sunny weather rolling in, hats have become an indispensable part of a day-to-day wardrobe. Trucker hats have gone from trashy to trendy, and back again over the past three decades, specifically among Generation Z. There are a lot of cool merch campaigns that prove noteworthy lately in the news that feature trucker hats, and many popular brands like Lululemon and Alo have added their iterations of the good ol’ trucker hat to their collections!
The 2000s are Back!
The star among trucker hats brands, Von Dutch, has been thrust back into the mainstream and back on-trend. Last year Hulu released a documentary about the rise and fall of the 2000s most iconic fashion trend, headed by Von Dutch (no pun intended). Today, in 2022, we see the trucker hat trend rising from the ashes.
Why does the Curse of Von Dutch Hulu documentary make me want the Von Dutch trucker hat again? pic.twitter.com/Ex1msuu7sB
— kel (@creepygnomes) December 3, 2021
Watch Out for Trendsetters!
Putting the trucker hat trend into action was the one and only, Kylie Jenner, who wore a trucker hat to the Met Gala this year, and although it may not be the best example of how to wear a trucker hat, she’s a trendsetter, blazing the way for the trucker hats trend to enter into mainstream fashion outlets this season!
A-list celebrities aren’t just setting trends by showing up at the Met Gala in provocative looks, but also by dropping a merch collection alongside new albums! Kanye West recently created an exclusive merch collection following his new NEVER LIKED YOU album. It’s already sold out, but among all the cool items this collection had two beautiful hats.
Brands like Arc’teryx, Nixon, Patagonia, and Carharrt included trucker hats with patches in their collections this most recent season, further indicating the queue that retail is taking from this increasingly popular fashion statement. Whatever your style, age, or occasion, you’ll find a trucker hat that will suit your needs and keep you on-trend!
This year commonsku keeping up with the trends game and including one trucker hat from Knoss to the skucamp Brooklyn merch collection!
PRO TIP: One of the advantages of being on commonsku is the ability to access Supplier Collections, curated groupings of new and exciting items created around a release, trend, or timely theme, and can add these product ideas to their Presentations and Shops for their clients with just one click!
Movie Magic
From the music industry to the film industry, branded merchandise is dominating the pop-culture game! What would be the best gift if you are on the crew of Black Panther: Wakanda Forever? That’s right, a trucker hat, and hoodie! The crew of the film was given merchandise to commemorate the wrapping of production, and celebrate a job well done. The most interesting of the two gifts are the trucker hat with a patch of an Aztec iconography, it'll be interesting to see if this Aztec theme will play any kind of role in Wakanda Forever.
More MCU Gods are coming 💥
— Multiverse_Kingdom (@Multiverse_KgDm) May 26, 2022
Wrap gifts from Black Panther 2 featuring Tepeyollotl - Aztec Jaguar God | BP: Wakanda Forever #WakandaForever pic.twitter.com/jH5kNbpBex
Make sure to keep up with the industry, and the world's most exciting trends, so your swag is sold out in a wink!
Feeling inspired? Tag us on social @commonsku in your projects featuring the trucker hats this season! We would love to see and share your work.
