Whiteboard Wednesdays: What is CRM?

Welcome to a new video series called “Whiteboard Wednesdays” where we take complex ideas and make them simple!It’s fast, fun, informative, and can be viewed in a matter of minutes.Our first topic was “How to Set Sales Goals,” and this week’s topic is: What is CRM?

There is a lot of confusion around Customer Relationship Management tools, what they do and what they don’t do for your business. In this episode, Catherine Graham, commonsku’s CEO, discusses what a CRM is and what segmentation and capturing interactions can do for your promotional products distributorship:

For more information, check out our post on how distributors can use marketing automation and CRM together.