Episode 319: Turning a Big Vision into Real Strategy with Todd Mawyer, TK Promotions
Todd Mawyer is the President and CEO of TK Promotions, a commonsku distributor customer, and yet another very successful entrepreneur in this industry who started during a recession, in 2008.
Episode 318: Building an Outrageously Remarkable Brand with Dean Caravelis, Blezoo
In our chat today, Dean will share some-real time tactics and ideas that will help you build a brand that people want to connect with (through every business touchpoint). From the way your team communicates to generous marketing, Dean combines his experience as both client and distributor to help you build a brand your customers will like, love, and trust!
Episode 316: Storm Creek's Trailblazing Vision with Doug Jackson and Teresa Fudenberg
Doug Jackson, President of Storm Creek and Teresa Fudenberg CEO of Storm Creek, both join us today to talk about their sustainability journey, their passion for impact, and since they’re the OG’s of eco, we talk about today’s buyer demands, how it’s changed, and their practical tips on how we as distributors can make eco a priority with our clients.
Episode 311: The Remarkable Women Behind Red Promotions (with CEO, Shelley Stewart)
Shelley Stewart is the CEO, the Creative Experience Officer, at Red Promotions based out of Seattle WA. As a women-owned, led, and fully operated team, they have become a powerhouse for their clients and have worked hard to build an incredible culture and a fiscally vibrant business.
Episode 310: Merch Life: The Was, Is, and Must Be with Danny Rosin, Brand Fuel
Danny’s talk walked us through the sometimes rocky and now incredible journey the branded merch industry has been through, from an advertising add-along to today’s intimate merch experience that is embraced by brands and adorned by fans.
A Thousand-Mile Waltz Across Texas with Numo, T-Tycoon, and Friends!
There’s nothing like a little Texas road trip to remind you just how big Texas is: from Dallas to Austin to McAllen, across the border to Reynosa, Mexico, and back to Ft. Worth. In all, we traveled just over 1,000 miles on a road trip to hang with friends and rediscover the heartbeat of what makes this incredible industry hum.
Episode 307: From The Bachelor to Generous Coffee, a Chat with Ben Higgins
Our guest today is Ben Higgins, best known from season 20 of ABC’s hit series, “The Bachelor.” Ben stays connected with his loyal Bachelor following with his iHeartMedia podcast, “Almost Famous,” which he co-hosts with his friend and former Bachelor contestant, Ashley laconetti, which has over 150 million downloads.
Episode 305: Future Proofing Promo with Denise Taschereau, CEO, Fairware
Denise is the CEO and co-founder of one of the industry’s most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer.
Episode 304: A Global Vision for 2024 with Jeremy Lott (SanMar) and Jonathan Isaacson (Gemline)
Today, we’re sharing an episode that we recorded live from skucon where Jeremy and Jonathan answer questions from Catherine Graham, commonsku’s CEO, on a broad range of topics including: US/China relations and its impact on the supply chain, deglobalization efforts, the impact of international trade, the labor market, and a financial outlook for 2024.
Episode 301: Factory Tour With the Logomark Team!
Logomark’s story is one of innovation, not just in product but in production, masters at obsessing over speed and accuracy, we begin our chat today with Clive by talking about his entry into the industry, what the pandemic taught him and the team, and how it impacts their work today.
Episode 297: Promocares Builds Water Towers in Mexico’s San José del Rincón
PromoCares is an all-volunteer-driven organization; their mission is to inspire, educate, and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry and the industry's communities. Each year, the board at PromoCares picks a new initiative called their “4 good events” to rally the industry around a cause and use the collective energy of suppliers, distributors and service providers to make an impact on the world.
Episode 295: Proven Marketing with Sam Brown
Sam Brown is one of the very few marketing strategists whose expertise is solely in the promotional products business. Sam has been the chief marketing strategist at some of the most notable brands in the industry including Summit Group and Brandvia.
CEO Summit: A Story of Trust, Transparency, and Change
The CEO Summit included a full day of topic-by-topic, peer-led conversations and two community dinners as well. Prior to our gathering, we surveyed attendees to ask about the most pressing challenges they face today.
Episode 286: Sales Leadership at Scale with Steve Cuthbert, CRO SanMar
Today we talk with Steve about sales leadership, technology, and SanMar’s recognition by the Wall Street Journal as one of 2022’s best-managed companies alongside companies like Apple and Microsoft!
Episode 285: Hiring a Coach & Therapist (w/ Yonah Budd and Brett Boake of Score Promotions)
Brett Boake, whom many of you know, is the General Manager at Score Promotions, a team of over 50 dedicated promo professionals in the US and Canada. Brett is one of the industry’s most inspirational sales leaders, which is why it’s no surprise that this year Brett and the leadership team at Score Promotions, hired an in-house Performance Coach & Therapist, Yonah Budd.
Episode 283: Industry Trends Driving Innovation Now with Bill Petrie and Kirby Hasseman
Today, Kirby and Bill join us on our show and next week Mark Graham and I will be joining Bill and Kirby on their show in a fun little crossover project, but for this episode, we wanted to get inside the head of these two leading industry thinkers to talk about the most innovative trends they are changing this industry for the better.
Episode 280: “Fuel for Good,” Brand Fuel’s B Corp Journey with Danny Rosin and Mel Hubner
“Making business a force for good,” that’s the purpose behind B Corp. And when our good friends Danny Rosin and Robert Fiveash, through their company Brand Fuel became B Corp certified, it’s as if they opened a door for our industry in a way that wasn’t quite possible.
16 Inspiring Ideas and Bold Trends from commonsku’s CEO Summit
Over 20 top executives from some of the largest distributorships in the industry, gathered to connect and share best practices on topics ranging from AI to sales incentives and compensation, team structure, HR and culture, and more.
Episode 267: Projects in Europe? The UK? Steven Ward's Your Guy
More and more distributors are faced with the challenge of serving International clients, sometimes it’s just one project, a client that requires merchandise drop-shipped anywhere in the world. At other times, it’s an RFP opportunity that requires international expertise.
Episode 262: The New Gen of Promo Pros with Ethan Dowie, Indigo Promotions
Ethan Dowie is the customer-obsessed CEO of Indigo Promotions, a top branded merchandise distributorship located in New York. Ethan’s 25 years old, with a passion for building businesses, his goal is to create the most innovative and successful distributorship in the world, one that puts the needs of its clients first.