NFT merchandise and NFT promotion are taking the world by storm. Read the article to find out how NFT merch is used in the promotional products industry

Welcome to a new series covering all things trends, and how these trends impact the world of promotional products. Once a month, we’ll deep-dive into a current trend, share examples from the retail space, and inspire you to create beautiful merch for your next project!

Welcome to a new series on the commonsku blog covering all things trends, and how these trends impact the world of promotional products. Once a month, we’ll deep-dive into a current trend, share examples from the retail space, and inspire you to create beautiful merch for your next project!

From pixie dust to promotional products, Shelley Williams has tackled a wide range of creative and marketing challenges over her 20+ year career. Shelley joined SanMar as the VP, Marketing in January 2020.

During the past year, there’s been a huge shift in the sales world with marketing playing a key role. Marketers are now the new Sales Makers.

We’re learning lessons from the world of fundraising and we have three guests on the skucast from two different organizations.

We’re only a few days away from skucamp in Palm Springs and because we want you to make the most of your time, we created a shortlist of the three simple things you can do to prep for an amazing experience.

If buyers now engage with us largely through digital channels, the face-to-face selling model is outdated and ineffective.

The current tidal wave is material, the next tidal wave is digital.

Given the street-cred of branded merch, there has never been a better time to be in the business. Our category, long a second-cousin to other forms of advertising, has sky-rocketed past other forms of advertising when it comes to acceptance, celebration, identity, and reform.

One danger in running a business post-pandemic --alongside massive supply chain issues-- is that we’re overwhelmed handling critical HR challenges while swatting away supply chain problems project-by-project.

Distributors use email because it is an efficient way to communicate. However, when email is used the wrong way, it can lead to all sorts of challenges for the sender.

Just as you’d pay attention to how you looked for an in-person client meeting, you should pay attention to the digital face that you’re presenting to clients and prospects.

Today, we’re chatting with a super panel of social media thinkers, three of the most influential social media managers working for three of the most influential brands in the industry: Aly Brunton, Taylor Borst, and Melissa Newman.

Inventory was once an ugly word to customers. But times have changed and inventory has made a comeback.

Have you ever been cruising down the road, brain in full focus mode, deeply lost in thought, and suddenly you hit a speed bump that “pops up out of nowhere?”

Kelli Bernd and the whole group over at INM Marketing Group create really smart marketing, which is why we were so thrilled to feature Kelli and her team’s work during our recent skummunity live event on the topic, “Does Your Marketing Make Sense?”

In today’s episode, Ann Handley empowers us to escape marketing mediocrity and she compels us to do work we’re proud of. Ann is also our opening keynote speaker at skucon on January 7th where she will share “The Big, Bold, Brave New World of Content and Storytelling.”

In this #skucast Matty Toomb, Vice President at Profill, discusses the important aspect of campaign kits: creative, design, messaging, packaging, building an unboxing experience, freight, plus, how to price these complex projects. 

ABM might not be a sexy name, but if you hang with us for a minute, you’ll find out that it is the single most effective approach to ensure your B2B marketing grows sales.